Compare Alternative Measures of Division Performance

The following data are available for two divisions of Solomons Company:

 

North Division

South Division

Division operating profit

$ 7,000,000

$ 39,000,000

Division investment

28,000,000

260,000,000

The cost of capital for the company is 10 percent. Ignore taxes.

Required

a. If Solomons measures performance using ROI, which division had the better performance?

b. If Solomons measures performance using economic value added, which division had the better performance? (The divisions have no current liabilities.)

c. Would your evaluation change if the company’s cost of capital were 20 percent?