BeatTrop Foods is trying to choose one of three companies to merge with. In making this decision seven factors are important:
Factor 1 Contribution to profitability
Factor 2 Growth potential
Factor 3 Labor environment
Factor 4 R&D ability of company
Factor 5 Organizational fit
Factor 6 Relative size
Factor 7 Industry commonality
The pairwise comparison for these factors is as follows:
The three contenders for merger have the following pairwise comparison matrices for each factor:
Use the AHP to determine the company with which BeatTrop should prefer to merge.