Key figures for the recent two years of both Research In Motion and Apple follow.
|
|
Research In Motion |
Apple |
||
|
($ millions) |
Current Year |
Prior Year |
Current Year |
Prior Year |
|
Net income |
$ 2,457 |
$ 1,893 |
$ 8,235 |
$ 6,119 |
|
Net sales |
14,953 |
11,065 |
42,905 |
37,491 |
|
Current assets |
5,813 |
4,842 |
31,555 |
30,006 |
|
Current liabilities |
2,432 |
2,115 |
11,506 |
11,361 |
Required
1. Compute profit margins for (a) Research In Motion and (b) Apple for the two years of data shown.
2. Which company is more successful on the basis of profit margin? Explain.