how can managers of this company use the information from this customer satisfaction 640957

Customer orientation means that a company’s managers and employees respond to customers’ changing wants and needs. A manufacturer of metal parts has created a customer satisfaction survey that it asks each of its customers to complete. The survey asks about the following factors: (A) product performance;

(B) price; (C) lead time; (D) delivery. Each factor is to be rated as unsatisfactory, marginal, average, satisfactory, or very satisfied.

a. Match the competitive forces 1 through 4 to the factors on the survey. A factor can be matched to more than one competitive force.

b. How can managers of this company use the information from this customer satisfaction survey to better meet competitive forces and satisfy their customers?