To produce Tracker, the Electronics Division used $2,000,000 of average operating assets to generate $260,000 of controllable margin. Assume a different division produced a product called Sea Dog, which used $4,000,000 to generate $460,000 of controllable margin.
|
|
Tracker |
Sea Dog |
|
Controllable margin |
$260,000 |
$460,000 |
|
Average operating assets *10% |
200,000 |
400,000 |
Sea Dog required twice as many operating assets to achieve the same level of residual income.