Table presents profit performance information for two businesses for their most recent years. Using the three profit analysis methods explained in this section, analyze the profit performance of Company B.

 

Company B

Company C

 

Totals

Per Unit

Totals

Per Unit

Sales volume, in units

50,000

 

1,500,000

 

Sales revenue

$15,000,000

$300.00

$36,000,000

$24.00

Cost of goods sold expense

$7,500,000

$150.00

$27,000,000

$18.00

Gross margin

$7,500,000

$150.00

$9,000,000

$6.00

Variable operating expenses

$3,750,000

$75.00

$4,200,000

$2.80

Contribution margin

$3,750,000

$75.00

$4,800,000

$3.20

Fixed operating expenses

$1,950,000

$39.00

$3,000,000

$2.00

Operating profit

$1,800,000

$36.00

$1,800,000

$1.20