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The management of Rocko’s Pizzeria is considering a special promotion for the last two weeks of October, which is normally a relatively low demand period. The special promotion would involve selling two medium pizzas for the price of one, plus 1 cent. The medium pizza normally sells for $11.99 and has variable expenses of $3.2. Expected sales volume without the special promotion is 395 medium pizzas per week. |
| Required: | |
| (a) |
Calculate the total contribution margin generated by the normal volume of medium pizzas in a week.(Do not round your intermediate calculations. Round your answer to the nearest dollar amount. Omit the “$” sign in your response.) |
| Contribution margin | $ |
| (b) |
Calculate the total number of medium pizzas that would have to be sold during the 1 cent sale to generate the same amount of contribution margin that results from the normal volume. (Do not round your intermediate calculations. Round your answer to the nearest whole number.) |
| Number of pizzas |
revenues variable expense=contribution margin