WITHIN INDUSTRY COMPARISON OF SEGMENT INFORMATION
Many companies make annual reports available on their corporate Internet home page. Annual reports also can be accessed through the SEC’s EDGAR system at www.sec.gov (under Filing Type, search for 10 K). Access the most recent annual report for two companies generally considered to be competitors. Possible companies include these:
Beverages: Coca Cola, PepsiCo
Chemical: Dow Chemical, DuPont, Monsanto, Union Carbide
Computer: Apple Computer, Dell, Hewlett Packard, IBM
Food products: Campbell Soup, Heinz, Sara Lee
Petroleum: Chevron, ExxonMobil
Pharmaceutical: Eli Lilly, Merck, Pfizer
Toys: Hasbro, Mattel
Required
Based solely on the segment information provided, prepare a one page report describing and comparing the two companies.