Calculating the Cost of Equity Using an APT Model.

You have estimated the factor sensitivities of Johnson & Johnson, Inc. common stock (NYSE: JNJ) on BIRR factors. These are given in Table 2 4, with the factor sensitivities of the S&P 500 for comparison.

TABLE 2 4 Factor Sensitivities in the BIRR Model

Risk Factor

JNJ Factor Sensitivity

S&P 500 Factor Sensitivities

Confidence risk

0.17

0.27

Time horizon risk

0.74

0.56

Inflation risk

0.15

0.37

Business cycle risk

1.16

1.71

Market timing risk

0.72

1 .OO

Using the factor risk premiums estimated by Burmeister et al. and with a T bill rate of 5 percent, calculate the required rate of return for JNJ using the multifactor model.

The required rate of return for JNJ is

r=5.00% + (0.17×2.59%) (0.74×0.66%) ( 0.15×4.32%) + (1.16×1.49%)+(0.72×3.61%)=9.93%