(This illustration shows the case when different key factors are involved.) The following particulars are extracted from the records of a company:

Per unit

Product A

Product B

Sale price (Rs)

120

130

Consumption of materials (kg)

5

4

Material cost (Rs)

24

14

Direct wages (Rs)

2

3

Machine hours used

2

3

Variable overheads

4

6

Comment on the profitability of each product (both use the same raw material) when

  1. Total sales potential in units is limited
  2. Total sales potential in value is limited
  3. Raw material is in short supply
  4. Production capacity (in terms of machine hours) is the limiting factor