You are the Management Accountant of Global plc. Global plc has operations in a number of different areas of the world and presents segmental information on a geographical basis in accordance with SSAP 25 Segmental reporting. The segmental information for the year ended 30 June 2002 is given below:

Europe

America

Africa

Group

2002

2001

2002

2001

2002

2001

2002

2001

£m

£m

£m

£m

£m

£m

£m

£m

TURNOVER

Turnover by destination:

Sales to third parties

700

680

600

550

400

200

1700

1430

Turnover by origin:

Total sales

720

685

610

560

440

205

1770

1450

Inter segment sales

(20)

(5)

(10)

(10)

(40)

(5)

(70)

(20)

Sales to third parties

700

680

600

550

400

200

1700

1430

PROFIT BEFORE

TAXATION

Segment profit 1 (loss)

70

69

990

90

(20)

(40)

140

119

Common costs

(25)

(20)

Operating profit

115

99

Net interest

(18)

(15)

Group share of associates’

97

84

profit before taxation

10

9

12

5

22

14

Group profit before taxation

119

98

NET ASSETS

Segment net assets

350

320

360

330

200

180

910

830

Unallocated assets

120

100

Group share of net assets of

1030

930

associates

55

52

36

30

91

82

Total net assets

1121

1012

Your Managing Director has reviewed the segmental information above and has expressed concerns about the performance of Global plc. He is particularly concerned about the fact that the Africa segment has been making losses ever since the initial investment in 2000. He wonders whether operations in Africa should be discontinued, given the consistently poor results.

Required

Prepare a report for the Managing Director of Global plc that analyses the performance of the three geographical segments of the business, based on the data that has been provided. The report can take any form you wish, but you should specifically refer to any reservations you may have regarding the use of the segmental data for analysis purposes.