After having once been as dominant as Wal Mart, in recent years Sears has struggled to survive. It has enacted many changes trying to turn itself around. In the 1990s, it shocked and disappointed many loyal customers by closing its catalog business. It also closed 113 stores and eliminated 50,000 jobs. None of these changes was enough to make Sears truly competitive, so in March 2005 Sears merged with Kmart to form the third largest U.S. retailer. Here is recent data for Sears Holdings, Inc.

Year ended

($ in millions)

1/3/2007

12/28/2006

Net income

$1,490

$858

Sales

53,012

48,911

Cost of goods sold

37,820

35,505

Instructions

Using the basic facts in the table, evaluate the following components of Sears’s profitability for the years ended January 3, 2007 and December 28, 2006.

Profit margin ratio

Gross profit rate

How do Sears’s profit margin ratio and gross profit rate compare to those of Wal Mart and Target for 2007?