Balanced Scorecard
SE 1. One of your college’s overall goals is customer satisfaction. In light of that goal, match each of the following stakeholders’ perspectives with the appropriate objective:
|
Perspective |
Objective |
|
1. Financial (investors) |
a. Customer satisfaction means that the faculty (employees) engages in cutting-edge research. |
|
2. Learning and growth |
b. Customer satisfaction means that students receive their degrees in four years. |
|
3. Internal business processes |
c. Customer satisfaction means that the college has a winning athletics program. |
|
4. Customers |
d. Customer satisfaction means that fund-raising campaigns are successful. |