DQ# 1

First, discuss B2B opportunities in social networking. Do you think this is an area that will see tremendous growth for companies; would you recommend that organizations pursue it in their marketing plans? As you ponder addressing the current topic, consider and discuss risk in B2B social networking for companies.


Please reread the closing case, Social Networking Initiatives by the New Zealand Government. Please read below and then answer the following question.

Given the richness of New Zealand’s offerings, do you believe that the portal style of e-government will disappear? As you can see, the issue revolves around the question of whether there will be the need for a centralized location as other networks continue to expand. What are the benefits of the internal initiatives?