Competency 309.3.3: Expected Value Decision Analysis The graduate uses expected value concepts as decision-making tools.

Objective 309.3.3-04: Determine for a given decision tree which decision branch has the most favorable total expected value.


A company is considering alternatives for improving profits: develop new products or consolidate existing products. If the company decides to develop new products, it can either develop several products rapidly or take time to develop a few products more thoroughly. If the company chooses to consolidate existing products, it can either strengthen the products to improve profits or simply reap whatever gains are attainable without investing more time and money in the products.


The Decision Tree Chart attachment shows the predicted gains from each decision alternative described above. Gains depend on how the market reacts to the action taken by the company. The probability of each market reaction is shown on the decision tree.


Develop a response to the attached decision tree chart in which you do the following:

A. Calculate the expected value for each of the fourdecision branches, showing all work or reasoning.

B. Determine the decision alternative that has the most favorable total expected value.

1. Explain how you reached your determination in part B, comparing the results from the 4 decisions branches from part A.

C. When you use sources, include all in-text citations and references in APA format.

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Note: For definitions of terms commonly used in the rubric, see the attached Rubric Terms.