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INDUSTRY: PHARMACEUTICAL AND MEDICAL EQUIPMENT COMPANY: JOHNSON AND JOHNSON GENERAL INFORMATION Johnson and Johnson (NYSE: JNJ) is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Consistently ranks at the top of Harris interactive National Corporate reputation survey, ranking as the world’s most company. Headquarters is in New Brunswick, New Jersey with the consumer division being located in Skillman, New Jersey. It includes 250 subsidiary companies with operations in over 57 countries and products sold In over175 countries. Johnson and Johnson had worldwide pharmaceutical sales of $ 65 billion for the calendar of 2011. Johnson and Johnson brands include numerous household names of medications and first aid supplies. Among its well known consumer products are the Brand Aid, Brand line of bandages, Tylenol medications, Johnson baby products, Neutrogena skin and beauty products, clean and clear facial wash and Acuvue contact lenses. FINANCING AND LIQUIDITY Liabilities and shareholders Dec 30 2012 Dec 31 2011 Dec 31 2010 Dec 31 2009 Debt 32259 33753 23257 22363 Equity 64826 57080 56579 50588 The data shows that equity is the major source of financing since it has been twice the value of debt financing. Dec 30 2012 Dec 31 2011 Dec 31 2010 Dec 31 2009 Current ratio 1.90 2.38 2.05 1.82 Quick ratio 1.34 1.88 1.62 1.34 Cash ratio 0.87 1.41 1.20 0.89 Johnson and Johnson’s liquidity improved from 2010 to 2011 but then deteriorated significantly from 2011 to 2012. COMPANY’S PERFORMANCE AND PROFITABILITY Accounts receivable turnover Dec 30 2012 Dec 31 2011 Dec 31 2010 Dec 31 31 2009 Sales to customers 67224 65050 61587 61897 Accounts receivable Less allowances for bad 11309 10581 9774 9646 And doubtful debts accounts This measures how efficiently a company performs day-to-day tasks, such as the collection off receivables and management of inventory Over the past few years the…