ACCT 346

Bravo Baking Co has expanded its product line to include several other specialty breads. The operating results for the last quarter are provided below.

Product Hi-Lo Whole Grain Fruit & Nuts Total

Revenues $67,575 $31,800 $15,900 $115,275

Variable product costs $27,030 $12,720 $6,360 $46,110

Variable Selling & Administrative costs $13,515 $6,360 $3,180 $23,055

Contribution Margin $27,030 $12,720 $6,360 $46,110

Fixed Product Costs $5,000 $5,000 $5,000 $15,000

Fixed Selling and Administrative Costs $5,700 $2,850 $2,850 $11,400

Allocated Common Costs $5,000 $2,500 $2,500 $10,000

Net Income $11,330 $2,370 -$3,990 $9,710

Required: Bravo wants to know the effect on Net Income if it decides to discontinue the Fruit & Nuts product.

If Bravo eliminates Fruit & Nuts 50% of fixed costs can be avoided.

Prepare and incremental analysis showing the Net Income Effect of eliminating the Fruit & Nuts product.

What woud you advise Bravo to do?

Using the Table below, compute the Net Income for Bravo Baking after eliminating the Fruit & Nuts product.

Product Hi-Lo Whole Grain Fruit & Nuts Total

Revenues 0

Variable product costs 0

Variable Selling & Administrative costs 0

Contribution Margin 0

Fixed Product Costs 0

Fixed Selling and Administrative Costs 0

Allocated Common Costs 0

Net Income 0