3. Report on international marketing viability

You are now required to conduct a cost-benefit analysis to determine if marketing your tim tam product to your two japan and singapore international marketplaces would be viable.

You are required to submit a cost-benefit analysis for each of japan and singapore international marketplaces. Include the following information in each cost-benefit analysis:

§  Itemised tangible costs, including one time and ongoing costs

§  Itemised intangible costs

§  Estimated projected benefits (based on evidence from research on similar projects)

Calculate and compare each marketing opportunities costs and benefits