Net promoter score calculation Stan’s, a department store chain, has conducted a survey to collect data on customer satisfaction and perception of its merchandise and service. Data for responses to the question “How likely is it that you would recommend Stan’s to a friend or colleague?” appear below.
|
SCORE |
NUMBER OF RESPONSES |
|
10 |
641 |
|
9 |
1,265 |
|
8 |
1,254 |
|
7 |
228 |
|
6 |
548 |
|
5 |
493 |
|
4 |
357 |
|
3 |
63 |
|
2 |
42 |
|
1 |
109 |
|
Total |
5,000 |
Required
What is Stan’s net promoter score?