(Revenue variances) Kessla Taub manages the marketing department at Electronic Village. Company management has been concerned about the sales of three products and has informed Taub that, regardless of other sales, her performance in 2010 will be evaluated on whether she has met the sales budget for the following items:
|
Sales Price per Unit |
Budgeted Unit Sales |
|
|
HD radio tuners |
$120 |
1,600 |
|
Satellite radios |
$ 68 |
2,100 |
|
MP3 car decks |
$ 60 |
1,050 |
Actual sales for these three products, generated in 2010, were as follows:
|
Sales Price per Unit |
Sales Revenue |
|
|
HD radio tuners |
$115 |
$195,500 |
|
Satellite radios |
70 |
141,400 |
|
MP3 car decks |
55 |
228,250 |
a. For 2010, compute the sales price variances by product.
b. For 2010, compute the sales volume variances by product.
c. Assuming that the variances computed in (a) and (b) are controllable by Taub, discuss what actions she may have taken to cause actual results to deviate from budgeted results.
d. What problems might be caused by the manner in which Taub was evaluated during 2010?