Coca Cola and PepsiCo both produce and market beverages that are direct competitors. Key financial figures (in $ millions) for these businesses over the past year follow.

Key Figures ($ millions) Coca Cola PepsiCo

Sales

$30,990

$43,232

Net income

6,906

5,979

Average assets

44,595

37,921

Required

1. Compute return on assets for (a) Coca Cola and (b) PepsiCo.

2. Which company is more successful in its total amount of sales to consumers?

3. Which company is more successful in returning net income from its assets invested?

4. Write a one paragraph memorandum explaining which company you would invest your money in and why. (Limit your explanation to the information provided.)