Assume that you and two friends are debating whether to open an automotive and service retail chain that will be called Auto Mart. Initially, Auto Mart will open three stores locally, but the business plan anticipates going nationwide within five years. Currently, you and your future business partners are debating whether to focus Auto Mart on a “do it yourself” or “do it for me” business strategy. A “do it yourself” business strategy emphasizes the sale of retail auto parts that customers will use themselves to repair and service their cars. A “do it for me” business strategy emphasizes the offering of maintenance and service for customers.
1. In groups of three or four, discuss whether to implement a “do it yourself” or “do it for me” business strategy. List the advantages of each strategy and arrive at a conclusion as to which strategy to implement.
2. Provide examples of real world businesses that use “do it yourself” or “do it forme” business strategies.