national australia bank recently implemented data mining tools from the sas institut 629057

National Australia Bank recently implemented data mining tools from the SAS Institute to aid particularly in the area of predictive marketing. The tools are used to extract and analyze data in the bank’s Oracle database. Specific applications currently focus on assessing how competitors’ initiatives are affecting the bank’s bottom line. The data mining tools are used to generate market analysis models from historical data recorded in event-level form. The addition of data mining tools is one more step in a strategic set of initiatives focusing on the development of a comprehensive data warehouse. National Australia Bank considers the data warehousing initiatives to be crucial to maintaining an edge in the increasingly competitive financial services marketplace.