XYZ Ltd. is faced with the problem of shutting down or of continuing to operate at a loss. Data relating to the company are shown as follows:

Normal capacity of a plant day

1,00,000 units/day

Fixed costs when the plant is operating

Rs. 75,000 p.a.

Fixed costs when the plant is shut down

Rs. 50,000 p.a.

Variable costs per unit

Rs. 20

Estimated selling price

Rs. 23

Estimated sales volume at a new selling price: 10,000 units

Advise the firm.