The Feature Story at the beginning of the chapter discussed the companyRent-A-Wreck. Note that the trade name Rent-A-Wreck is a very important asset to the company, as it creates immediate product identification. As indicated in the chapter, companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements.
Instructions
(a)Provide an answer to the five multiple-choice questions below.
(1)Which company owns both Taco Bell and Pizza Hut?
(a)McDonald”s.
(b)CKE.
(c)Yum Brands.
(d)Wendy”s.
(2)Dairy Queen belongs to:
(a)Breyer.
(b)Berkshire Hathaway.
(c)GE.
(d)The Coca-Cola Company.
(3)Philip Morris, the cigarette maker, is owned by:
(a)Altria.
(b)GE.
(c)Boeing.
(d)ExxonMobil.
(4)AOL, a major Internet provider, belongs to:
(a)Microsoft.
(b)Cisco.
(c)NBC.
(d)Time Warner.
(5)ESPN, the sports broadcasting network, is owned by:
(a)Procter & Gamble.
(b)Altria.
(c)Walt Disney.
(d)The Coca-Cola Company.
(b)How do you think the value of these brands is reported on the appropriate company”s balance sheet?