Designing a Balanced Scorecard Wells Fargo’s web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company’s vision is ?oto satisfy all our customers’ financial needs and help them succeed financially.?? The brochure also describes the following 10 strategic initiatives:
1. Investments, brokerage, trust, and insurance.
2. Going for ?ogr eight??! (Increase the average number of products per customer to eight).
3. Commercial bank of choice.
4. Doing it right for the customer.
5. Banking with a mortgage.
6. Wells Fargo cards in every Wells Fargo wallet.
7. When, where, and how.
8. Information based marketing.
9. Be our customers’ payment processor.
10. People as a competitive advantage.
Required
Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.