MKTG205 1203D 01 Principles of Marketing AssignmentName: Unit 1 Individual Project Deliverable Length: The body of the paper should be 3 pages Details: To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate. Industry Research Using the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates. Clickherefor the research requirements and guide for this assignment.
??MKTG205 1203D 01 Principles of Marketing??Assignment Name:?Unit 1 Individual Project??Deliverable Length:?The body of the paper should be 3 pages??Details:?To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate. Industry Research Using the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates. Clickherefor the research requirements and guide for this assignment. From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service. Explore strategies to overcome the threats and capitalize on opportunities. Your paper must include a reference list. All research should be cited in the body of the paper. In text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The use of direct quotes is strongly discouraged. Grading Criteria? ??Market Force 1: Description and Analysis of impact on product/service?25??Market Force 2: Description and Analysis of impact on product/service?25??Market Force 3: Description and Analysis of impact on product/service?25??Strategies overcome the threats?25??Strategies to capitalize on the opportunities?25??Grade for Unit 1 Individual Project?125??Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Objective:?? Describe the function of marketing and demonstrate its importance to the overall success of the organization ? Illustrate the environmental forces that effect marketing ? Demonstrate investigative/research skills ? Demonstrate a systematic approach to the application of relevant marketing tools to a variety of…
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Marketing.docx