PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The company’s headquarters are in New York and employs over 200,000 people. In 2006, Michael D. White became the CEO of PepsiCo International, and in 2007 Indra K. Nooyi became the CEO of PepsiCo. PepsiCo has received many awards and recognitions over the years, including being ranked in the top 25 of the best global brands, ranking number four overall by Diversity Inc, and earning the Green Award by the Environmental Protection Agency.

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Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu This material was developed by Kendra Berch, Kimberly Montoya, and Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. It is provided for the Daniels Fund Ethics Initiative at the University of New Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or placing it on the Internet. Please call O.C. Ferrell at 505 277 3468 for more information. (2010) PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey PepsiCo’s Journey TowardTowardToward TowardToward an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical an Ethical and Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Culture and Socially Responsible Cultureand Socially Responsible Culture and Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible Cultureand Socially Responsible…

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