Pronto Plumbing Company is a newly formed company specializing in plumbing services for home and business. The owner, Paul Pronto, had divided the company into two segments: Home Plumbing Services and Business Plumbing Services. Each segment is run by its own supervisor, while basic selling and administrative services are shared by both segments.

Paul has asked you to help him create a performance reporting system that will allow him to measure each segment’s performance in terms of its profitability. To that end, the following information has been collected on the Home Plumbing Services segment for the first quarter of 2010.

Budgeted

Actual

Service revenue

$25,000

$26,000

Allocated portion of:

Building depreciation

11,000

11,000

Advertising

5,000

4,200

Billing

3,500

3,000

Property taxes

1,200

1,000

Material and supplies

1,500

1,200

Supervisory salaries

9,000

9,400

Insurance

4,000

3,500

Wages

3,000

3,300

Gas and oil

2,700

3,400

Equipment depreciation

1,600

1,300

Instructions

(a) Prepare a responsibility report for the first quarter of 2010 for the Home Plumbing Services segment.

(b) Write a memo to Paul Pronto discussing the principles that should be used when preparing performance reports.