Selected information from the 2001 annual reports of Hershey Foods Corp. and William Wrigley Jr. Co. is provided below. Both companies are prominent in the sugar and confectionary products industry.
|
(In millions) |
Hershey Foods |
Wrigley |
|
Net sales |
$4,557 |
$2,430 |
|
Net income |
207 |
363 |
|
Total assets |
3,247 |
1,766 |
Compare the operating strategies of the two companies by calculating profit margin, asset turnover, and return on assets. Which company appears to be doing the better job with its strategy?