Information is presented below for two appliance companies.

(In thousands)

Ardmore

Bellwood

Sales revenues

$800

$800

Net income

100

80

Total assets

1,000

800

Required

A. Compute profit margin, asset turnover, and return on assets for each company.

B. Compare the operating strategies of the two companies and explain which company is doing the better job with its strategy.

C. Using the information presented, discuss how each company could improve its profits and return on assets.