Gentry Electronics has enjoyed tremendous sales growth during the last 10 years. However, even though sales have steadily increased, the company’s CEO, Erica Harding, is concerned about certain aspects of its performance. She has called a meeting with the corporate controller and the vice presidents of finance, operations, sales, and marketing to discuss the company’s performance. Erica begins the meeting by making the following observations: We have been forced to take significant write downs on inventory during each of the last three years because of obsolescence. In addition, inventory storage costs have soared. We rent four additional warehouses to store our increasingly diverse inventory. Five years ago inventory represented only 20% of the value of our total assets. It now exceeds 35%. Yet, even with all of this inventory, “stockouts” (measured by complaints by customers that the desired product is not available) have increased by 40% during the last three years. And worse yet, it seems that we constantly must discount merchandise that we have too much of. Erica asks the group to review the following data and make suggestions as to how the company’s performance might be improved.

(in millions)

2010

2009

2008

2007

Inventory

Raw materials

$242

$198

$155

$128

Work in process

116

77

49

33

Finished goods

567

482

398

257

Total inventory

$925

$757

$602

$418

Current assets

$1,800

1,423

1,183

$841

Total assets

$2,643

2,523

2,408

$2,090

Current liabilities

$600

$590

$525

$420

Sales

$9,428

8,674

7,536

$6,840

Cost of goods sold

$6,328

5,474

4,445

$3,557

Net income

$754

$987

$979

$958

Instructions

Using the information provided, answer the following questions.

(a) Compute the current ratio, gross profit rate, profit margin ratio, inventory turnover ratio, and days in inventory for 2008, 2009, and 2010.

(b) Discuss the trends and potential causes of the changes in the ratios in part (a). (c) Discuss potential remedies to any problems discussed in part (b).

(d) What concerns might be raised by some members of management with regard to your suggestions in part (c)?