Balanced Scorecard Results
C 1. IT, Inc., has adopted the balanced scorecard approach to motivate the managers of its product divisions to work toward the companywide goal of leading its industry in innovation. The corporation’s selected performance measures and scorecard results are as follows:
|
Division |
Performance |
|||
|
Measure |
A |
B |
C |
Target |
|
New product ROI |
80% |
75% |
70% |
75% |
|
Employees cross-trained in new tasks |
||||
|
within 30 days |
95 |
96 |
94 |
100 |
|
New product’s time to market less than |
||||
|
one year |
85 |
90 |
86 |
80 |
|
New product’s market share one year |
||||
|
after introduction |
50 |
100 |
80 |
80 |
Can you effectively compare the performance of the three divisions against the targets? What other measures mentioned in this chapter are needed to evaluate performance effectively?