Strategic Positioning

Organizations stake out different strategic positions to add value and achieve success. Some strive to be low-cost leaders like Wal-Mart, while others become the high-end quality leaders like Whole Foods Market. Identify which of the following organizations are low-cost leaders (C) and which are quality leaders (Q):

1. Tiffany & Co.

6. Rent-a-Wreck

2. Yale University

7. Hertz Rental Cars

3. Local community college

8. Pepsi-Cola

4. Lexus

9. Store-brand soda

5. Kia