Reebok

Year 5

Year 4

Year 3

Year 2

Year 1

Average collection period

49.96

46.98

49.22

53.58

58.86

Inventory turnover

5.71

5.06

5.01

4.40

3.76

Average inventory days outstanding

63.95

72.10

72.88

82.88

97.17

Long-term operating asset turnover

13.67

12.62

12.31

10.25

9.03

Accounts payable turnover

13.33

13.16

12.66

10.92

9.99

Average payable days outstanding

27.37

27.74

28.83

33.43

36.54

Required:

a. Describe and interpret how the recent five-year trend in the components of ROCE determine the ROCE for both Nike and Reebok.

b. Recommend a “buy” on one of these companies based on your analysis. Support your recommendation with reference to your analysis in (a).