The directors of Helena Beauty Products Ltd have been presented with the following abridged financial statements:

Helena Beauty Products Ltd Income statement for the year ended 30 September

2009

2010

£000

£000

£000

£000

Sales revenue

3,600

3,840

Cost of sales

Opening inventories

320

400

Purchases

2,240

2,350

2,560

2,750

Closing inventories

(400)

(2,160)

(500)

(2,250)

Gross profit

1,440

1,590

Expenses

(1,360)

(1,500)

Profit

80

90

Statement of financial position as at 30 September

2009

2010

£000

£000

ASSETS

Non-current assets

Property, plant and equipment

1,900

1,800

Current assets

Inventories

400

500

Trade receivables

750

960

Cash at bank

8

4

1,158

1,464

3,058

3,324

EQUITY AND LIABILITIES
Equity

£1 ordinary shares

1,650

1,766

Reserves

1,018

1,108

2,668

2,874

Current liabilities

390

450

Total equity and liabilities

3,058

3,324

Required:

Using six ratios, comment on the profitability (three ratios) and efficiency (three ratios) of the business as revealed by the statements shown above.